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The
Colorado Springs Testing
Center is housed in the
Citadel Mall -- the largest enclosed center in
the area with 175 stores on three levels
anchored by JCPenney, Macy's, Dillard's and
Mervyn's. It draws a heavy volume of traffic
from all socioeconomic levels including 10%
Black and 5% Hispanic. The mall is 5 minutes
from the Colorado Springs Airport, with hotels
and restaurants nearby. The main office is on the mall on the lower level near
the escalators leading to Foley's.
CPResearch has dual
Testing Centers: Focus Group
Facility on the third level and a Testing
Center office directly off the food court. These
facilities handle all face-to-face Testing Center
activities, including group and telephone (local
and WATS) studies, taste tests, simulated store
projects, audits, mystery shops, door-to-doors
and executive interviews using PCs or laptops or
traditional paper and pencil.
In addition to
face-to-face studies, all types of
fieldwork in Colorado Springs and Denver are
also handled from these facilities.
This
Testing Center features:
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Extra large focus group room, with an
oblong conference table
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Viewing room that seats 5, with 12 foot
mirror
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Color video camera with 1/2"
recording & studio standard audio
equipment
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Client lounge with office amenities
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Separate respondent / client entrances
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12 Flexible interviewing booths with
portable CRT stations
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10 Multimedia networked PCs for internet
interviewing
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Private video room
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Simulated store area
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Fully equipped test kitchen (extra
freezer, double oven and microwave)
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8 Central telephone lines covering the
Colorado Springs SMSA toll free
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8 WATS lines with 4+ CRT stations covering
the state and nation
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