The Detroit Testing Center is located north of Detroit in a middle to upper socioeconomic suburban area. Approximately 35 miles from Detroit Metro Airport, lodging and restaurants are nearby.

This Testing Center serves as the WATS Center for CPResearch. In addition, the staff handles local telephone, focus groups and pre-recruit studies. A field force also conducts in-store, executive, mystery shop, door-to-door and audit projects. Interviewing can be completed on PCs or laptops or by conventional paper and pencil.

The Testing Center features:

• Large focus group room, with oblong conference table

• Wrap-around viewing room that seats 20, with 30 feet of mirror

• Separate respondent / client entrances

• Color video camera with 1/2" recording & studio standard audio equipment

• Fully equipped test kitchen with microwave and 7-foot mirror

• 20 Multimedia networked PCs for internet interviewing

• 30 Central telephone lines covering the Detroit SMSA toll free

• 30 WATS lines with 30+ CRT stations covering the state and nation

• Supervisor monitoring system with client dial-in capability