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The
Philadelphia Testing Center are located in an office
building that is part of Plymouth Meeting Mall
-- a 125-store center anchored by Macy's
and Boscov's. The mall, in northwest suburban
Philadelphia, draws respondents from the
suburbs, Main Line and center city (25% Black).
It is approximately 25 miles from the
Philadelphia Airport.
CPResearch main
Testing Center entrance is located directly off the food court. An auxiliary Testing Center location near
Strawbridge's on the second level offers
additional intercept interviewing. These
offices handle all face-to-face, group and telephone
(local and WATS) studies, taste tests, simulated
store projects, audits, mystery shops,
door-to-doors and executive interviews using PCs
or laptops or traditional paper and pencil.
The
Testing Center features:
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Color video camera with 1/2"
recording & studio standard audio
equipment
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Client lounge with office amenities
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Separate respondent / client entrances
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12 Flexible interviewing booths with
portable CRT stations
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8 Multimedia networked PCs for internet
interviewing
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2 Private video rooms
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Simulated store area
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2 Fully equipped test kitchens with
microwaves
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15 Central phone lines
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15 WATS lines with 8+ CRT stations
covering the state and the nation
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