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The
Washington Testing Center is
located near Tysons Corner where consumers
from low to upper socioeconomic levels may
be recruited from the entire metropolitan
area, including suburban Maryland and
Virginia and the District of Columbia. It is
approximately 10 miles equidistant from
National and Dulles Airports.
The
CPResearch of Washington staff
specializes in focus group, pre-recruit and
mystery shop studies. From this office are
also handled WATS and local telephone
studies, executive, in-store, door-to-door
and audit projects. This data can be
collected by paper and pencil or on computer
using PCs or laptops.
The
Testing Center features:
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Large focus group room, with oblong
conference table
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Extra large viewing room that seats
20, with 16-foot mirror
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Separate respondent / client entrances
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Client lounge with office amenities
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Color video camera with 1/2"
recording & studio standard audio
equipment
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Fully equipped test kitchen (extra
freezer and microwave), with 10-foot
mirror
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4 Multimedia networked PCs for
internet interviewing
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15 Central telephone lines covering
the D.C. SMSA toll free
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15 WATS lines with 8+ CRT stations
covering Virginia, Maryland and nation
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