CPR Testing Centers

Not all products are suited for research conducted by phone or mail or through the Internet.  Our CPR Testing Centers allow Face to Face interviews to be conducted with . . .

• -  Test products that need to be seen, picked up or touched.

• -  Complicated rotations

• -  Quotas that require strict handling of product or exposures

• -  Products that are frozen or refrigerated, fragile or large, or require a demonstration.

• -  View of respondent reaction in person behind a one-way mirror

• -  Pretesting of the questionnaires and research methodology with or without client viewing

• -  Spot verifying the qualifications of the respondent, and the ability to have a short discussion with respondents after the interview.

Face to face interviewing uses a variety of recruiting techniques to find your targeted group of respondents cost effectively. These interviews can be collected on paper or you can use our extensive questionnaire development expertise to collect this data using online interviewing from our CPR Testing Centers.  This proven methodology ensures accuracy in interviewing (rotations, exposures, skip patterns, verbatim comments, etc.), and reducing project timing and costs.  Plus you can see your data on line as it is being gathered !